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Digital Marketing

Digital marketing encompasses any form of marketing that utilizes digital platforms to promote brands and engage with potential customers. This includes various online and internet-related activities such as:

  • Websites
  • Search engines
  • Blogs
  • Social media platforms
  • Video content
  • Email marketing
  • Text messaging
  • Mobile applications

Average Salary- 4-9 LPA

Top Career Options

Digital marketing is a dynamic industry that provides numerous career opportunities, each specializing in various aspects of digital marketing:

Content Marketing: This role involves producing original, high-quality content, such as SEO-optimized web articles and copy for social media ads and web pages.

Social Media Management: This role focuses on developing marketing strategies for social media platforms, engaging with customers, and crafting corporate statements. Social media managers must possess strong communication and interpersonal skills and be adept at meeting deadlines.

Digital Media Management: This position entails overseeing a company's digital strategy, which includes managing social media, display, and advertising channels. Digital media managers handle high-level tasks such as boosting online sales, developing new sales strategies, and maximizing revenue. They need to be well-versed in online advertising platforms like Google Ads, Bing Ads, and PPC campaigns.

SEO (Search Engine Optimization): This role involves creating a robust digital presence that drives business outcomes.

Top Recruiters

Other companies that hire for digital marketing manager positions include:

  • Cognizant Technology Solutions
  • Amazon
  • Tata Consultancy Services
  • Freelancer
  • Zoho
  • Infosys
  • ABC
  • IBM

When collaborating with a recruiter, it's often advised to view the relationship as consultative. This approach allows you to benefit from the recruiter's expertise and share your insights.