online
"LinkedIn Learning is an online learning platform that offers instructional videos to help users develop business, technology, and creative skills: Courses LinkedIn Learning offers over 5,000 courses taught by industry experts. Courses are organized into four categories: Business, Creative, Technology, and Certifications."
Description: Ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell a compelling story that engages customers with your brand as well as the internal audience in your organization. In this course, marketing expert, author, and professor Marta Dapena-Baron shares insights into the core concepts and fundamental skills that every new marketer needs to learn on day one. This course teaches you to use a valuable framework for analyzing the commercial activities of any organization that has brands and customers. Explore the basic building blocks of a marketing campaign, including brands, business category, customers, value proposition, and the elements you need to create an effective customer-brand experience. By the end of this course, you’ll be prepared to wield your new skills as a marketer and develop a strategic plan that tells a compelling story.
Fees: $
Duration: 1h 15m
Exam: Marketing
Mode: offline
Description: Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation for understanding the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed. Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel and evolve it to meet the changing needs of your business and your buyer.
Fees: $
Duration: 1h 18m
Exam: Marketing
Mode: offline
Description: Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibilities, and how to build constructive, collaborative relationships across the business. Richard also offers practical advice on how to tell if product marketing is right for you and how to build a successful career in it.
Fees: $
Duration: 55m
Exam: Marketing
Mode: offline
Description: Developing a marketing strategy can feel overwhelming. But when you break it down, I trust that you'll come to recognize just how really straightforward it is. Marketing strategy describes how you intend to reach your target audience. And contrary to what many believe, marketing strategies aren't multi-page intensive documents that have a solution for everything. Marketing is always in motion. You'll constantly be moving from one idea to the next and iterating along the way, so it's better to have a plan that's flexible. Let me give you a high level overview. A great strategy starts with a well-defined and established foundation. You start by understanding what it is you're selling. What makes it unique? What's your value proposition? From there, it's a matter of identifying who you're selling to, and this is known as your target market. You'll need to gain an understanding of who they are, what motivates them, and how your product or service solves their problem. And you might think you already have this covered, but take a minute to think again, really think, "Who is your target market?" If you misidentify your target, this whole process can come crashing down. You can't market to everyone. You have to figure out how what you sell fits with the market that you're going after. And this means tweaking your value proposition, or your audience, until you've dialed in the right fit. And then we'll be ready to keep refining after the marketing cycle is up and running. Now, there's also the matter of looking at your competition, the size of the market you have access to, and how you stack up in the mix. This strategic approach will then have you layering in marketing channel selections alongside the customer journey so you can determine how to best persuade your prospects to buy. Marketing isn't just about the messaging, it's about the entire journey. It's about how a consumer feels while engaging with your brand, how convincing your solution to their problem is, how pleasant you make the experience, and so on. You want a marketing strategy that encompasses every touchpoint. Marketing is by no means quick or easy, and the results aren't going to be instantaneous, but if you apply yourself and work through evolving your strategy and revisiting it often, it'll start to click. Things will fall into place and you'll be moving your marketing efforts forward, piece by piece, until you really pick up momentum.
Fees: $
Duration:
Exam: Marketing
Mode: offline
Description: Data science is driving a world-wide revolution that touches everything from business automation to social interaction. It’s also one of the fastest growing, most rewarding careers, employing analysts and engineers around the globe. This course provides an accessible, nontechnical overview of the field, covering the vocabulary, skills, jobs, tools, and techniques of data science. Instructor Barton Poulson defines the relationships to other data-saturated fields such as machine learning and artificial intelligence. He reviews the primary practices: gathering and analyzing data, formulating rules for classification and decision-making, and drawing actionable insights. He also discusses ethics and accountability and provides direction to learn more. By the end, you’ll see how data science can help you make better decisions, gain deeper insights, and make your work more effective and efficient.
Fees: $
Duration: 5h 17m
Exam: Data Science
Mode: offline
Description: The world of data science is reshaping every business, regardless of industry, location, or role. And there’s never been a better time to get up to speed and learn the basics of this booming field. In this course, designed specifically for beginners, explore the world of data science, its opportunities and innovations, and the fundamental skills required for success. Join Python trainer and data science expert Lavanya Vijayan as she shares what data science is and how it differs from other common data-related careers. Discover some of the most important tools used in the trade to develop your understanding of data libraries and data manipulation. Along the way, get an introduction to exploratory data analysis, data cleaning, data visualization, sampling, testing, estimating, and more. By the end of this course, you’ll know how to use inference and statistical analysis to make more reliable predictions for your business. This course was created by Madecraft. We are pleased to host this training in our library.
Fees: $
Duration: 2h
Exam: Data Science
Mode: offline
Description: GenAI has the potential to enable many more people to work with and analyze data, but to succeed, you need a solid foundation in data management, statistics, and machine learning. This course provides that foundation. Instructor Dan Sullivan teaches how to break down business questions and data science questions into components that can be addressed programmatically and then how to use genAI to create programs and scripts to implement a solution. This course focuses on the three pillars needed to be a successful data analyst or data scientist: problem solving skills, an understanding of statistics and machine learning, and practical experience with data management procedures.
Fees: $
Duration: 10h 21m
Exam: Data Science
Mode: offline
Description: Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, Brad Batesole articulates today's digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display. Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you'll be equipped with the essential skills and strategies to navigate today's digital landscape.
Fees: $
Duration: 1h 35m
Exam: Digital Marketing
Mode: offline
Description: The sheer number of tools available to marketing teams today can feel a little overwhelming at times. Which tools should you use, when and how should you use them, and what can you do to get the most out of your campaign? In this step-by-step, beginner-friendly course, digital marketing expert and instructor Anson Alexander shows you how to create a digital marketing campaign from start to finish, with a practical overview of the most important tools to get up to speed. Explore the nuances of building a successful campaign from the ground up, from forming your strategy to content creation and preparation before the launch, all the way through campaign execution to performance analysis and postlaunch review. Join Anson as your expert guide, even if you don’t have any marketing experience. By the end of this course, you'll be ready to create a leading digital campaign using Airtable, Google Analytics, Hootsuite, Canva, HubSpot, WordPress, and more.
Fees: $
Duration: 1h 38m
Exam: Digital Marketing
Mode: offline
Description: Develop your digital marketing skills to effectively create new opportunities for your business as a digital marketing specialist. From customer touch points and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Fees: $
Duration: 10 hours of content
Exam: Digital Marketing
Mode: offline
Description: Project management is a set of techniques that anyone can apply to achieve goals and make projects more successful. Project management can be used to guide small, simple projects as well as complex enterprise-wide initiatives. Bonnie Biafore has always been fascinated by how things work and how to make things work better. In this course, she explains the fundamentals of project management, from establishing project goals and objectives and building a project plan to managing resources and work, meeting deadlines, and closing the project. Along the way, she provides tips for communicating, holding meetings, keeping a project on track, and gaining customer acceptance. The course also provides an overview of the changes introduced in the Project Management Institute’s A Guide to the Project Management Body of Knowledge Seventh Edition. This course provides exercises for most videos based on a healthcare/IT case study project.
Fees: $
Duration: 3h 32m
Exam: Project Management
Mode: offline
Description: Almost everything you do in the workplace is a project, from the smallest task to the largest endeavor. All of this work can benefit from some basic project management skills. Once mastered, you will be able to transfer this valuable skillset to any project, of any size, in any industry. In this course, management trainer Chris Croft outlines the twelve steps to managing projects without creating a lot of extra overhead, and shows how to use traditional project management tools—such as Gantt charts and network diagrams—to help you succeed. Learn how to plan a project, manage resources, monitor progress, and deliver your project on time and on budget.
Fees: $
Duration: 1h 44m
Exam: Project Management
Mode: offline
Description: Graphic designers create visual concepts that inspire, inform, and transform. Explore the foundations in this path, then learn the latest Adobe tools in the "Learn Adobe Photoshop, InDesign, and Illustrator" learning path.
Fees: $
Duration: 14 hours of content
Exam: Graphic Design
Mode: offline
Description: Layout and composition are the building blocks of graphic design. A strong composition will attract attention, clarify understanding, and engage the viewer whether the project is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains the elements, principles, and tools you will need to create a successful composition and layout. Author Sean Adams explains the elements of layout (from shapes to space), how to use principles such as scale and hierarchy, and teaches how tools like grids, proportions, and color can lead to more compelling compositions.
Fees: $
Duration: 2h 3m
Exam: Graphic Design
Mode: offline
Description: Graphic design is a complex art that involves many different skills and understanding many concepts. In this course, Tony Harmer—designer, illustrator, and educator—covers the core concepts that you need to understand and how they relate in a design project. Learn about the four stages of the creative process. Get an introduction to the essential jargon used in typography, as well as type classifications and the basic measurements that you will use when working with type. Explore ways to pick pleasing color combinations, use color as information, and accommodate viewers with color vision deficiency (CVD). Discover the impact you can make with images and illustrations in graphic design projects, including ones created by generative AI tools. Plus, learn best practices for creating a graphic design layout. Finish up with some creativity tips to keep your ideas fresh.
Fees: $
Duration: 1h 3m
Exam: Graphic Design
Mode: offline
Description: There are many different types of content to create to feed the search engines and special ways to optimize that content effectively for e-commerce websites. It is important that you consider creating multiple different types of content to help you rank your product pages in Google, but also to link bait and build authority in the search engines. The content on your pages will determine what key words you will show up for. Let's have a look at the different types of content that you might consider creating and the impact that it might have on your website. I firstly wanted to speak about thin content pages and thin content websites. Thin content, essentially, is when there's not a lot of content on that particular page or on the website overall. Thin contents don't tend to perform very well in search engines and there's only very few examples of when thin content pages might be applicable.
Fees: $
Duration:
Exam: Content Writing
Mode: offline
Description: Any successful social media marketing strategy relies on creating high-quality, consistently engaging content, and the right tools make content creation so much easier and more successful. In this course, social media marketing expert and coach Joanna Yung shows you how to take your content to the next level, using a suite of valuable tools, including Ubersuggest, Airtable, Wordtune, Canva, Mojo, and Facebook Creator Studio. Joanna shares how to construct social media content pillars, generate endless content ideas, and plan a content calendar. She covers how to create eye-catching social media visuals and write compelling and authentic copy. Plus, Joanna provides several templates, worksheets, and real-life examples throughout the course.
Fees: $
Duration: 36m
Exam: Content Writing
Mode: offline
Description: Management accountants help executives make smarter, more informed business decisions. By providing advice and frequent, detailed internal updates, they help clarify their firm's current financial standing—and suggest how to boost profits going forward. In this hands-on course, professor Michael McDonald demonstrates how to use Microsoft Excel for the tasks performed most frequently by professionals working in a management or corporate accounting vertical. He covers topics such as performing variance analysis, doing activity-based costing (ABC), and using ratio analysis. Throughout the course, Michael includes exercises—together with downloadable exercise files—that you can complete to gain a practical understanding of these key concepts.
Fees: $
Duration: 2h 8m
Exam: Cost Management Accounting
Mode: offline
Description: Managerial accounting helps managers make decisions using an organization's financial data. An understanding of managerial accounting helps you figure out how much a product costs, analyze when your company breaks even, and budget for expenses and future growth. In this course, accounting professors Jim and Kay Stice cover all the fundamentals, including costs and cost behaviors, cost-volume-profit (CVP) relationships, cost flows, standard costing and activity-based costing, and budgeting.
Fees: $
Duration: 2h 25m
Exam: Cost Management Accounting
Mode: offline
Description: Are you interested in learning more about a career in web design and development? Getting on the internet is one thing, but it’s a little harder to think about how the internet is designed, let alone how you can get involved with designing it. In this course, instructor Jen Kramer gives you an introduction to the core structures, vocabulary, and practices that you need to get started creating on the web. Learn about the fundamentals of clients, servers, and browsers, building your skill set for website planning and prototyping, and developing your understanding of user experience and user interface. Get an overview of the three main front-end technologies of websites: HTML, CSS, and JavaScript—followed by a brief introduction to writing code to find out what it’s really like. Not interested in code? No problem. Jen walks you through the available tools and resources that require no coding knowledge at all.
Fees: $
Duration: 1h 54m
Exam: Web Development
Mode: offline
Description: Have you ever said, “I want to get into web development, but I don't know where to start”? If you’re looking for practical ways to begin, then this introductory course is for you. Instructor Tom Geller gets you started on the multi-skill path to becoming a full-stack web developer. Tom introduces the tools you’ll use, then walks you through some simple tasks you can do right away. He shows you how to get online with a webhost, then tackles technologies that you can use to show information, such as HTML and CSS. Tom goes over types of programming languages, website security, tools that let you connect to databases and other sites, and more. He explains ways you can build on the work of others, then concludes with practical advice on developing your skills.
Fees: $
Duration: 3h 31m
Exam: Web Development
Mode: offline
Description: Being a manager is a big responsibility. Managers define business goals, prioritize work, and help employees achieve their potential. Success requires concentrated effort and continual practice. Whether you are starting a brand-new management role or an experienced manager searching for fresh techniques, this course offers the training and tools you need to manage your team more effectively. Business professor Ellen Ensher defines what management is in the era of the global workforce and exactly what the role of the manager involves. She explains how to create a compelling vision and culture for your organization, define business goals, and connect the big picture to your team's daily tasks. Next, discover how to build your team, partner with HR on hiring and firing decisions, and coach and mentor employees. Ellen touches on topics that are on the mind of today's leaders—resilience, trust, storytelling, and more—and shares tips to become the best professional version of yourself.
Fees: $
Duration: 1h 21m
Exam: Management Skill
Mode: offline
Description: Managing people is hard. Managers juggle a wide range of tasks and deadlines and must know how to effectively coach and develop employees. They are responsible for delivering valuable outcomes for the company and for its people. Learn how to become a more successful, confident, and productive manger. This course teaches the basics of becoming a manager your direct reports admire and respect and one your boss can rely on. Instructor Kevin Eikenberry explains how to choose the right style of management for you and your workplace, address performance problems, delegate tasks, resolve conflict, manage your time, and help your team members meet their performance goals. Plus, find out how to build a learning mindset to keep your organization innovating into the future.
Fees: $
Duration: 46m
Exam: Management Skill
Mode: offline
Description: Leadership—the art of influencing and developing others to achieve their highest potential—is often identified as the most critical role in an organization. But what is effective leadership and how do you cultivate it? In this course, leadership consultant and global workforce expert Dr. Shirley Davis covers the basics of leading yourself and others. Along the way, she identifies the critical competencies and best practices for effectively leading today and in the future. Learn how to lead across differences and cultivate a more inclusive workplace; establish trust; build relationships up, down, and across the organization; lead change through agility and resilience; have difficult conversations; and more.
Fees: $
Duration: 1h 50m
Exam: Leadership
Mode: offline
Description: To be an effective leader, you need to learn how to communicate clearly. In this course leadership expert Colleen Hauk shows you how to become a precise and powerful communicator. Colleen first explains how to set yourself up for success by knowing the basics and exploring emotional intelligence. She then provides guidance on creating a connection and tapping into the senses of your audience. She also shows how to engage in dialogue, remain curious, and align your communication to specific goals. Finally, Colleen shares tips on effective communication in different circumstances, from one-on-one meetings, to group discussions, and virtual meetings. Upon completing this course, you’ll feel confident in your ability to communicate effectively as a leader.
Fees: $
Duration: 1h 10m
Exam: Leadership
Mode: offline
Description: Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports.
Fees: $
Duration: 1h 21m
Exam: Business Writing
Mode: offline
Description: Want to advance your communication skills? Improve your writing. Clear and concise writing is the key to helping your audience understand your message—whether it’s delivered in an email, report, memo, or white paper. This course, designed by Adcom Designs and Write It Well managing director, Natasha Terk, provides relevant, actionable tips to improve the quality and impact of your writing. Learn how to plan a message, format it for easy reading, and use the right words to communicate clearly. Plus, learn how to reduce or eliminate errors to maintain your professional image and credibility.
Fees: $
Duration: 27m
Exam: Business Writing
Mode: offline
Description: Your communication skills affect your career prospects, the value you bring to your company, and the likelihood of your promotion. This course helps you communicate better in a variety of professional situations, including meetings, digital communications, pitches, and presentations. Instructors Tatiana Kolovou and Brenda Bailey-Hughes introduce the four building blocks of communication—people, message, context, and listening—and show how they apply in different circumstances. Join Tatiana and Brenda as they share their communications tool kits and show you how to build this core competency and communicate in a way that effectively and professionally conveys your message.
Fees: $
Duration: 1h 10m
Exam: Communication
Mode: offline
Description: Learn how to communicate more effectively. Your communication skills affect your career prospects, the value you bring to your company, and the likelihood of your promotion. This course helps you communicate better in a variety of professional situations, including meetings, email messages, pitches, and presentations. Instructors Tatiana Kolovou and Brenda Bailey-Hughes introduce the four building blocks of communication—people, message, context, and listening—and show how they apply in different circumstances. Through the use of vignettes and applied tools, the course shows how to build this core competency and communicate in a way that effectively and professionally conveys your message.
Fees: $
Duration: 1h 16m
Exam: Communication
Mode: offline
Description: There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you'll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.
Fees: $
Duration: 57m
Exam: Writing
Mode: offline
Description: Data is an extremely valuable resource. But without study, it can’t be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of analytics in an easy-to-understand and engaging manner. Expert John David Ariansen explains why data is so powerful, what insights really matter, and how to use common analysis tools and techniques. Additionally, John David explores data source maps, database management, and all the various data sources that may be encountered. By the end of the course, you should have the skills necessary to start collecting, tracking, and analyzing a variety of data, including sales, marketing, and psychographic metrics.
Fees: $
Duration: 1h 25m
Exam: Business Analytics and Intelligence
Mode: offline
Description: Business analytics allows us to learn from the past and make better predictions for the future. There are three types of analytics used for learning from the past. Descriptive analytics summarizes historical data; exploratory analytics uncovers hidden patterns; and explanatory analytics reveals the reasons for business results. Each type encompasses a different set of tools, technologies, processes, and best practices to derive insights from data. This course by Kumaran Ponnambalam explains why they matter and how and when to use them. He starts by setting the context for business analytics and its various stages. Then, explore the stages that focus on the past: descriptive, exploratory, and explanatory. Learn about the processes, techniques, and best practices used in the field, and see a use case that demonstrates how analysis is performed at each stage. Finally, learn about some emerging trends in business analytics like generative AI, augmented analytics, and advanced visualizations.
Fees: $
Duration: 48m
Exam: Business Analytics and Intelligence
Mode: offline
Description: You don't have to be a designer to create a great visual presentation. Learn how to use Microsoft PowerPoint for Microsoft 365 (formerly Office 365) to quickly create, edit, and share professional-looking presentations. In this training course, Jess Stratton shows how to get started with PowerPoint templates and themes or build a new presentation from scratch. She explains how to change the slide layout; add and edit text, images, charts, video, and animation; format slides for consistency; and add speaker notes and comments to ensure a smooth delivery. She explores strategies for creating inclusive and accessible presentations for users with disabilities. Plus, Jess highlights how to use Microsoft Copilot with PowerPoint. By the end of the course, you'll know how to use the PowerPoint tools and follow a few simple design rules to draw attention to your message and deliver a presentation that shines.
Fees: $
Duration: 2h 32m
Exam: PowerPoint
Mode: offline
Description: Enhance your PowerPoint abilities—and get on-the-spot solutions to common questions—with this collection of quick, bite-sized tutorials. Each video is self-contained and one to two minutes in length, making it easy for you to squeeze in a few learning opportunities throughout your workday. Presentation specialist Camille Holden shares tips and tricks that can help you work smarter with this popular presentation platform. Learn how to add a watermark to slides, turn your presentation into a video, add transitions and animations, create PowerPoint templates, and much more.
Fees: $
Duration: 36m
Exam: PowerPoint
Mode: offline
Description: Making your PowerPoint slides more polished and engaging is easier than you think. In this short course, presentation guru Jole Simmons shares some helpful tricks to take your PowerPoint game to a new level. First, Jole teaches how to take both the presenter and the audience into account in your design approach. Next, learn to identify the main points of the story you’re trying to tell in PowerPoint. Find out how to go the extra mile in making design calls. Explore some ways to convey your information without forcing everybody to read what's on the slide. Learn how to break information into threes, for better learning retention. Jole also discusses how to make sure your presentation is inclusive and geared towards a variety of people. Then, discover ways to add life to your slides with a well-placed surprise. Jole explains continuity, flow, and how to bring it all together.
Fees: $
Duration: 36m
Exam: PowerPoint
Mode: offline
Helpful Link:
https://www.youtube.com/watch?v=Ocx6ix3mJykHelpful Link:
https://www.youtube.com/watch?v=0NB0jMFtApMHelpful Link:
https://www.youtube.com/watch?v=2R5DOkrLh_sHelpful Link:
https://www.youtube.com/watch?v=b869IMaQ3OA